Friends of Frog Ferry

Timeline

November 2020 – Present

Services

  • Infographics
  • Illustrations
  • Document Layouts

Client / Brief

Friends of Frog Ferry’s mission is to create a safe and sustainable river-friendly public passenger ferry service to better connect people to their river and one another and help build community livability.

Work often includes laying out content into documents and creating infographics and illustrations while adhering to brand guidelines set by the design team before me.

Process

I adapted a flat illustration style for Frog Ferry work. It keeps documents simple and neat, traits that are especially important when the content is the main focus.

Given the context of the organization, water and its related flora and fauna imagery are used often. Such imagery not only fits the theme of Frog Ferry, but also lends itself to effective visual communication.